Zoo Brew Series

Zoo Brew Series

A brave new partnership in conservation.

Omaha’s Henry Doorly Zoo and Aquarium and Zipline Brewing Co. have partnered to bring you the Zoo Brew Series – four limited edition beers with a focus on the conservation efforts of four different animal species: red panda, African elephant, rockhopper penguin and snow leopard. Say “hello” to guilt free indulgences because proceeds from the Zoo Brew Series will directly support conservation efforts around the globe. 

Last but not least, the fourth brew in the introductory Zoo Brew Series: Snow Leopard Wit

Through the use of traditional ingredients (bitter orange peel, chamomile and coriander), Snow Leopard Wit combines floral and spice aromas with bright citrus to create a delicately balanced wheat ale. The fourth, and final beer of the introductory series, will hit shelves on Friday, April 26, 2019. Zipline Brewing Co. will host launch parties for the new brew at all three of its retail locations beginning at 5 p.m.
Proceeds generated from Snow Leopard Wit will directly support the Zoo’s conservation efforts to help Mongolia’s population of snow leopards, an endangered species to be part of Asian Highlands opening at the Zoo in May. Specifically, proceeds from the brew will help support the development of snow leopard protected areas to reduce poaching, mining and unsustainable land development.
Why do snow leopards need our help? These elusive cats are found in 12 countries ranging from the Himalayan Mountains to the south and the Altai mountains in Siberia to the north. Despite the large range, current research estimates the wild population to be between only 2,710 and 3,386 animals. The main threats facing snow leopards include loss of habitat, retaliatory killing from predation on livestock and illegal trade in furs, bones and other body parts.
On a positive note, this species isn’t going unnoticed. Over the last several decades, extensive conservation programs have established new protected areas within the native range and anti-poaching measures. In addition, training, capacity-building and initiatives have also been introduced to reduce conflict with herders, including advancements for livestock management and community engagement programs.
Omaha’s Henry Doorly Zoo and Aquarium is a dedicated member of the snow leopard Species Survival Plan (SSP), a program that works to maintain a genetically stable assurance population of snow leopards in zoos. Research conducted by the Zoo’s nutrition and reproductive physiology departments has provided valuable information to the snow leopard SSP that is helping to improve the care and management of these amazing cats around the world.
In addition to efforts taking place on Zoo grounds, Omaha’s Zoo and Aquarium supports the Snow Leopard Trust, an organization working out in the field within snow leopard habitat. Snow Leopard Trust focuses primarily on community education directed toward improving the relationships between herders and big cats by creating incentives for the community to protect snow leopards and their ecosystem. To learn more about Snow Leopard Trust’s mission, visit https://www.snowleopard.org/.
We hope that purchasing Snow Leopard Wit, or any of the beers within the Zoo Brew Series, serves as just a fun first step in forming a connection with these endangered species. Thank you for supporting Omaha’s Henry Doorly Zoo and Aquarium in its mission to Zoo More Good.

Waddling to a store near you, our third brew:
Rockhopper Bock. 

Rockhopper Bock is a special occasion beer with a low bitterness and medium body. Rockhopper Bock drinkers can expect complex malty aromas and flavors, with a slight touch of fruitiness. Zipline Brewing Co. will host launch parties for the new brew at all three of its retail locations, including the North Downtown Omaha Taproom on Friday, January 25th beginning at 5 p.m. Representatives from the Zoo will be available at Zipline’s Omaha event to talk with guests about the challenges of ocean health and conservation, and what they can do to help.
Proceeds generated from Rockhopper Bock will directly support the Zoo’s efforts to reduce single-use plastics that harm penguin habitats. These efforts include actions and public awareness campaigns to protect ocean habitat where penguins breed, as well as the rescue and rehabilitation of penguins and other seabirds.
Why do Rockhopper penguins need our help? Southern Rockhopper penguin populations are steadily decreasing, leading the species to be listed as Vulnerable on the International Union for Conservation of Nature’s Red List of Threatened Species.
Here’s the scary part: Plastic is now found in almost every aquatic habitat on Earth, harming marine animals, penguins, other sea birds and sea turtles every day. It is estimated that nearly 9 million tons of plastic end up in the ocean every year. Plastic straws are one of the most common types of plastic litter picked up during lake and beach cleanups.
Even from the middle of the Heartland, we can all make a difference. Along with more than 21 other aquarium partners across the country, Omaha’s Henry Doorly Zoo and Aquarium has committed to help reduce the impact of single-use plastics that affect ocean health. By targeting plastic straws and other single-use plastic items, we can help raise awareness of the larger ocean pollution problem at hand. Join us and our partners by texting “TURTLE” to 49767 in order to receive encouraging conservation action ideas.
For more information about the First Steps initiative, visit https://pledge.ourhands.org/.
When you purchase Rockhopper Bock, you are supporting Omaha’s Henry Doorly Zoo and Aquarium in its effort to improve ocean health. Thank you for helping us to Zoo More Good!


Meet brew number two: African Elephant XPA.

African Elephant XPA, an extra pale ale, is brewed and dry-hopped exclusively with Southern Star hops from South Africa. Drinkers can expect a crisp, bright taste with tangy berry notes. African Elephant XPA will launch at parties hosted by Zipline Brewing Co. at its North Downtown Omaha Taproom and at the Brewery in West Lincoln on Friday, September 28 and become available in select retail outlets by Saturday, September 29.
Proceeds generated from African Elephant XPA will directly support and help protect Nigeria’s last remaining herd of elephants. Funds will be allocated toward improving community livelihoods through education and anti-poaching efforts, including providing supplies and training for wardens.
Why do African elephants need our help? African elephants, the largest terrestrial mammals on Earth, are found in 37 countries across Africa and their populations are decreasing at alarmingly high rates. The poaching and killing of elephants for their ivory tusks has caused some elephant populations in Africa to decline by more than 60%. But those aren’t the only threats elephants are facing, as human population continues to climb and land is converted for human use, their habitat is shrinking and becoming fragmented. This fragmentation is placing elephants along fringe areas where conflict with humans is much more likely.
Now here’s some good news. Expansive conservation strategies have been put into place to help protect elephant herds through increased patrols and law enforcement efforts. In some areas, these efforts have been able to effectively reduce poaching by around 30%.
Although we are making progress, major conservation efforts for elephants are continually needed to help this species survive. These efforts include effective staffing and training of law enforcement aimed at reducing poaching, implementation of global policy changes that eliminate ivory trafficking and markets, improvement to community livelihoods where people share space with elephants and reduction of human-elephant conflict.
By purchasing African Elephant XPA and supporting Omaha’s Henry Doorly Zoo and Aquarium, you are helping to aid in elephant conservation across the globe. 


Introducing the first beer in the series: Red Panda Wheat.

Red Panda Wheat is brewed with red wheat and bamboo shoots (a favorite food of red pandas). Red Panda Wheat officially launched at Omaha’s Henry Doorly Zoo and Aquarium’s Brew at the Zoo event on Saturday, July 14. Unfortunately, Red Panda Wheat is sold out. 

By purchasing Red Panda Wheat, you are supporting red panda conservation in Asia. Specifically, by replanting bamboo food sources and providing economic alternatives and educational programs to people living in red panda habitats. 

Why do red pandas need our help? There could be as few as 2,500 red pandas left in their native habitat, which has landed them a spot on the International Union for Conservation of Nature Red List’s Endangered Species list. Not only are red pandas losing their habitats to make room for cash cropping farms and cattle grazing, but bamboo (their main food source) is also in danger. Because the forest trees and bamboo of the mountain ranges they live in are valued by locals and businesses, they are being cut down at alarming rates. Red pandas are also threatened by illegal hunting. 

Fortunately, the creation of national parks in recent years has helped slow these threats. Now, around 46% of red panda habitat in Bhutan and 65% of their habitat in China is located within a protected area. 

There are four major conservation steps to preventing further declines in red panda population: protecting against habitat loss, reducing habitat degradation, reducing death and improving awareness of threats red pandas face. Reducing habitat loss and habitat degradation is an effort governments alone cannot manage.

With your help, we are able to support conservation efforts for this adorable species even more.